{"id":983,"date":"2018-07-05T15:12:56","date_gmt":"2018-07-05T18:12:56","guid":{"rendered":"https:\/\/motionfriends.com\/?post_type=avada_portfolio&#038;p=983"},"modified":"2018-07-05T15:12:56","modified_gmt":"2018-07-05T18:12:56","slug":"havaianas-the-alphabet-of-summer","status":"publish","type":"avada_portfolio","link":"https:\/\/motionfriends.com\/pb\/portfolio-items\/havaianas-the-alphabet-of-summer\/","title":{"rendered":"Havaianas &#8211; The Alphabet of Summer"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><\/div><div class=\"fusion-builder-row fusion-row\"><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-top:;--awb-padding-right:;--awb-padding-bottom:;--awb-padding-left:;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/ETaAqoxZl_4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-padding-top:;--awb-padding-right:;--awb-padding-bottom:;--awb-padding-left:;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 8\" src=\"https:\/\/www.youtube.com\/embed\/dYjm3VGulCQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-top:;--awb-padding-right:;--awb-padding-bottom:;--awb-padding-left:;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 9\" src=\"https:\/\/www.youtube.com\/embed\/nbWrEvMKIx8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 10\" src=\"https:\/\/www.youtube.com\/embed\/nCy1Nz5pa94?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 11\" src=\"https:\/\/www.youtube.com\/embed\/bATjCz4w7Ao?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 12\" src=\"https:\/\/www.youtube.com\/embed\/Nt1S2sIcTLA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>\u00c9 imposs\u00edvel falar sobre o clima do ver\u00e3o brasileiro sem falar de Havaianas. Como porta-vozes dessa vibrante e alegre ess\u00eancia em todo o mundo, as sand\u00e1lias mais famosas do planeta deram um passo \u00e0 frente na campanha global deste ano.<\/p>\n<p>Para traduzir o esp\u00edrito brasileiro em v\u00e1rias culturas espalhadas pelos cinco continentes, as Havaianas decidiram ir al\u00e9m das imagens ou palavras &#8211; inventaram seu pr\u00f3prio alfabeto!<\/p>\n<p>Criado por AlmapBBDO, &#8220;O Alfabeto do Ver\u00e3o&#8221; convida o p\u00fablico a sentir essa ess\u00eancia brasileira &#8211; descontra\u00edda, soci\u00e1vel e alegre &#8211; usando Havaianas e sentindo a vibe, tudo sob o conceito &#8220;Let&#8217;s Summer&#8221;.<\/p>\n<p>Aqui, cada letra do alfabeto das Havaianas representa um dos elementos que caracterizam o ver\u00e3o brasileiro &#8211; &#8220;E&#8221; para energia, &#8220;M&#8221; para m\u00fasica e &#8220;O&#8221; para original, por exemplo. Cada letra tamb\u00e9m apresenta sua pr\u00f3pria fonte e recursos visuais que ajudam a capturar o esp\u00edrito de cada um.<\/p>\n<p>As letras podem aparecer sozinhas ou como parte de palavras. Eles tamb\u00e9m s\u00e3o usados \u200b\u200bpara criar frases com mensagens que refor\u00e7am o convite de Havaianas para aproveitar o esp\u00edrito que faz do ver\u00e3o o que \u00e9.<\/p>\n<p>O &#8220;Alfabeto do Ver\u00e3o&#8221; ser\u00e1 usado nas lojas de Havaianas em 121 pa\u00edses diferentes, vistos em vitrines, no material de ponto de venda e nos pr\u00f3prios produtos. An\u00fancios, displays, outdoors, pe\u00e7as digitais e estrat\u00e9gia de m\u00eddia social tamb\u00e9m usar\u00e3o o alfabeto da marca.<\/p>\n<p>Cr\u00e9ditos:<br \/>\nDiretor: Diogo Gameiro<br \/>\nIlustra\u00e7\u00e3o: Estudiorama<br \/>\nAnima\u00e7\u00e3o: Arthur Siqueira<br \/>\nAg\u00eancia: Almap BBDO<br \/>\nEst\u00fadio: Boiler Filmes<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":984,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"video","meta":{"footnotes":""},"portfolio_category":[5],"portfolio_skills":[291,20,19,292,22,437,21],"portfolio_tags":[748,686,9,296,743,750,751,744,749,741,747,29,13,8,745,742,746],"class_list":["post-983","avada_portfolio","type-avada_portfolio","status-publish","format-video","has-post-thumbnail","hentry","portfolio_category-video","portfolio_skills-after-effects","portfolio_skills-animation","portfolio_skills-composition","portfolio_skills-illustrator","portfolio_skills-motion-graphics","portfolio_skills-photoshop","portfolio_skills-rendering","portfolio_tags-alfabeto-do-verao","portfolio_tags-animacao","portfolio_tags-animation","portfolio_tags-arthur-siqueira","portfolio_tags-as-legitimas","portfolio_tags-brazilian-essence","portfolio_tags-brazilian-spirit","portfolio_tags-energia","portfolio_tags-feeling-the-vibe","portfolio_tags-havaianas","portfolio_tags-lets-summer","portfolio_tags-motion-design","portfolio_tags-motion-friends","portfolio_tags-motion-graphics","portfolio_tags-musica","portfolio_tags-the-alphabet-of-summer","portfolio_tags-verao-brasileiro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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